Brand Partnerships
Ana Roš is a globally celebrated creative voice whose work sits at the intersection of food, culture, travel, and innovation. Through authentic storytelling, she helps brands communicate shared values of excellence, craftsmanship, creativity, and sustainability to an international audience of engaged consumers and opinion leaders.
Our Services
Tuš – Bringing Ana Roš Products to a National Audience
Between 2020 and 2023, we partnered with one of Slovenia's leading supermarket chains, Tuš, to bring the culinary philosophy of Ana Roš beyond the restaurant and into everyday shopping. We developed a portfolio of 42 products – from fresh pasta, gnocchi, bread and pesto to seasonal specialties – created with select Slovenian producers and based on Ana's recipes. Available in Tuš stores nationwide and supported by integrated marketing campaigns and in-store storytelling, the collection made exceptional local ingredients accessible to a broad audience without compromising authenticity, successfully extending the Ana Roš brand into retail while maintaining its culinary credibility.
A Harvard Business School Case Study
One month after launch, the collection had sold 11,000 packs of gnocchi—four times more than projected. Within nine months, more than 400,000 products from the Ana Roš × Tuš range had found their way into Slovenian homes.
The collaboration's commercial success, combined with its impact on Slovenia's culinary ecosystem and its role in sustaining local farmers and suppliers through the challenges of the COVID-19 pandemic, led Professor Miha Škerlavaj and journalist Kaja Sajovic to develop a Harvard Business School case study, which is now taught as part of the curriculum.
The project stands as proof of what meaningful brand collaborations can achieve. The most enduring partnerships aren't built on simply placing a name on a product, but telling an authentic story, creating genuine value, and building something people truly connect with.
BORA – Local Ingredients, World-Class Cuisine
BORA is a leading German manufacturer of premium kitchen appliances, known for its innovative design and engineering excellence. As an official brand ambassador, Ana Roš partners with BORA to champion the values shared by both brands: creativity, craftsmanship, innovation, and a deep connection to nature. Through storytelling and content campaigns, we highlight how exceptional ingredients and thoughtful technology come together to elevate both professional and home cooking, connecting BORA with a global audience of discerning consumers.
From brand campaigns and product development to long-term creative partnerships, we work with brands that share our commitment to excellence, creativity, and innovation.